7 Sisters Hike
What a beautiful day it was! This hike kicked our butt, but I would definitely do it again! For more details check out thebackpacker.com
Fried Mac & Cheese Balls
These were AMAZING! Creating the legit Mac & Cheese was some work, but the payout in the end was worth it. Definitely a great party treat!
Port St. Lucie Florida
Brent & I made a trip out to see my parents in November of 2010. I had just gotten my new camera and was having a blast taking pictures and soaking in the beautiful views.
Consumption Ignorance: Food Marketing Creates Confusion for Generation Y
Abstract
This study examines the relationship between food marketing and Generation Y’s consumer ignorance through an analysis of participant knowledge and advertising buzzwords. Participants between the ages of 18 and 50 where chosen to answer questions regarding what they found healthy, whether they find nutritional labels useful and if they are able to choose which product was the healthier choice in a lineup. Interview participants were asked in-depth questions as to if they knew what nutritional values their purchased products had by looking at only the front cover of the food products package. A content analysis was conducted to see how often food marketing buzzwords were broadcasted through advertisements in shows popularly watched by America’s Generation Y population. Most of Generation Y was found to be generally aware of what was healthy, as well as what buzzwords are used to deceive them but still cared to purchase them. The research concludes that food product marketing left Generation Y participants unsure of whether their purchases were the right ones, and were unable to accurately decipher what nutritional values a product offers them.
Keywords: Food Marketing, Advertising, Generation Y, Generation X, Nutrition, Buzzwords
Heart-n-Sole
Heart -n- sole was created to raise funds to benefit Baystate Medical Hospital’s Cardiovascular wing in memory of Gordon “Gordie” McKellick who passed away suddenly on February 26th at Baystate Medical Center. He was a graduate of Gardner High School and
Gordon J. McKellick
worked as a Postal Police Officer in the Springfield and Hartford area, retiring after 35 years of service. Gordon was a U.S. Army Veteran of Vietnam having served two tours of duty. He also received several awards including the Army Commendation Medal. He was a member of St. Patrick’s Church in Springfield, member of the Disabled American Veterans’ and served as an Officer at the V.F.W. Pat Ledoux Post #9397 in Hampden.Some of Gordon’s greatest joys, and what he will be missed the most for, are socializing, laughing, and joking, with his family and friends; that is why he was dubbed “The Social Director”. He also was a music fan, knowing the words and singing along to every song. Heart -n- sole is starting of 2010 participating in the O’ Hartford 5k St. Patrick’s day race on March 14th. Please take a moment to look through heart-n-sole.org, join our team, or donate to our cause.
Creating an Accountable You: A Look into Existentialism and Human Emotions
One of our biggest freedoms is the privilege of choice. Most people regard having choices as a good thing, although a limited or restricted choice can lead to discomfort and avoidance. In contrast, unlimited choice may lead to confusion and regret of different alternatives not taken. Every day we are faced with choices. Some are easy: what to watch on TV, what books we read, or saving a little of the money we’ve earned. Other choices can change the course of our lives: what friends we choose, who we date, if we will remain moral. Every choice we make will lead us on a different course. What we need to do is decide which path we want to take, and be prepared to accept the consequences. Few people these days choose to take responsibility of their actions and would rather blame everyone else when it’s time to accept the consequences. Being accountable for the outcome of our choices is a hard lesson to learn, but vital for our individual growth.
Privacy in a Information Driven World
In the Internet world today there is one company that is becoming synonymous with it; that corporation is Google. Now a household name, with statements to “just go Google it!” it is by far the number one search engine on the World Wide Web. That being said, many do not realize just how much Google affects their daily life and can expose the little anonymity they thought they once had. The United States Fourth Amendment protects our right “to be secure in their persons, house, papers, and affects, against unreasonable searches and seizures…” but with no fine lined Cyber Law, our privacy is shafted.